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Behavioral Finance

Derek Hernquist
Derek Hernquist In Behavioral Finance, Investment Management

What if the S&P 500 Had a Salary Cap?

It’s 1957, and the Standard & Poor’s Index is updating from 90 stocks to 500. Your assignment is to select and organize the constituent stocks,…

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Derek Hernquist
Derek Hernquist In Advisory Business, Behavioral Finance, Investment Management

EVERYONE Watches the Scoreboard

“Good investing should be boring” is true, but frankly not that helpful. Yes, software can help measure our capacity to take risk, our tolerance to…

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Derek Hernquist
Derek Hernquist In Advisory Business, Behavioral Finance, Favorite Reads, Investment Management

Starting Five, Dec 2018

I stand out on the Aptus team for having not played major college basketball, but as an avid fan I can at least contribute to…

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Derek Hernquist
Derek Hernquist In Advisory Business, Behavioral Finance, Investment Management

Portfolio Veggies

Every advisor wants the same from their clients…save more money, focus on the long-term. And most investors know this is the formula for success. Easy,…

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Derek Hernquist
Derek Hernquist In Advisory Business, Behavioral Finance, Favorite Reads, Investment Management

Starting Five, Nov 2018

Martin Short’s Nine Categories of Self-Evaluation: we could all use a system of “gratitude and balance”. I thought this was a simple way to shape the way we think about success and benchmarks, great find by Ben.

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